Every realtor wants their listings to stand out, but with so many media options available, it can be tough to know what’s worth the investment. Many agents worry about overspending on video if it doesn’t generate leads, while also fearing that without professional photos, their listings might look cheap compared to the competition. On the flip side, there’s the growing desire to use high-quality visuals — especially video — to build a stronger social media presence and attract future clients.
The good news? You don’t have to guess. With the right pricing model and a thoughtful approach to photos and video, you can choose exactly what works best for each listing, whether it’s a modest starter home or a luxury estate.
How Do I Choose the Right Package for Smaller Homes vs. Luxury Properties?
The first question most realtors face is figuring out which package makes sense for different types of homes. At Florida Home Photo, we’ve simplified this process with a pricing model that’s based on square footage. That means no complicated guessing or worrying about overpaying — you pay proportionally to the size of the property.
Even better, drone photography is automatically included in every package. This ensures that every listing, no matter the size, gets the added visual impact of stunning aerial shots. Buyers love seeing a home in context with its surroundings, and drone photos give that big-picture perspective without you having to add on extra services.
For smaller homes, this straightforward model keeps costs fair and manageable, while still ensuring the property is showcased beautifully. For larger or luxury homes, it allows you to scale up seamlessly, capturing every detail buyers expect to see when shopping at the high end of the market.
Should I Invest in Video Walkthroughs or Is Photography Enough?
The second big question is whether photography alone is enough or if video walkthroughs are worth the additional investment. The short answer: it depends on the property — but video can make all the difference.
For luxury properties, a video walkthrough is invaluable. It allows potential buyers to immerse themselves in the home’s atmosphere and flow before ever stepping foot inside. Adding a social media reel that highlights the surrounding neighborhood or community can take it one step further, helping buyers envision not just the home, but the lifestyle. These kinds of videos also double as incredible marketing tools for your personal brand, boosting your social media presence and attracting future clients.
For smaller homes, professional photography may often be enough. But don’t underestimate the power of a walkthrough, even here. Sometimes a smaller home is unique, charming, or has features that are best appreciated in motion. In these cases, a video can add tremendous value, giving buyers a true feel for the layout and personality of the space.
Regardless of the home’s size, video walkthroughs and MLS tours help buyers understand the flow of the property before they book a showing. This not only sets better expectations but also attracts more serious buyers who already liked what they saw online — meaning fewer wasted showings and more productive client interactions.
Bringing It All Together
Choosing the right real estate media package doesn’t have to feel overwhelming. By using a simple square-footage pricing model with drone included, you can confidently select the right package for any listing. From there, deciding whether to add video comes down to the property’s unique needs and your marketing goals.
If you’re looking to elevate a luxury property or expand your social media presence, video is a must.
If you’re focusing on a smaller listing, photos may be sufficient — but a walkthrough can still set you apart if the home has special charm.
The bottom line: professional media isn’t just an expense — it’s an investment in your brand, your listings, and your future clients. By balancing your fears with smart solutions, you’ll not only make your current listings shine, but also position yourself as the go-to realtor who knows how to market homes the right way.
