The real estate landscape is shifting rapidly—and if you’re not already marketing on social media, you’re already a step behind. Today’s buyers are scrolling, tapping, and swiping their way through listings, and agents who understand how to show up on those platforms are seeing faster sales and stronger engagement. According to recent data, homes promoted on social media sell up to 20% faster, and those with video generate 403% more inquiries. Simply put: visibility drives velocity.
Social media isn’t just where your audience is—it’s where they spend 2 hours and 24 minutes a day on average. That’s nearly 17 hours per week of potential exposure to your listings and your personal brand. It’s also more than just views—it’s an opportunity to build trust, stay top of mind, and position yourself as an expert. Right now, only about 38% of real estate agents are using video in their marketing — which means most agents still haven’t embraced it. But those who are using it are gaining the edge, and the gap is only growing. If you want to stay ahead and capture attention in a crowded market, video is no longer optional. The forefront of the real estate market is visual, social, and strategic. And it’s no longer just about who’s looking locally; social media expands your reach to out-of-state and even international buyers. The internet is giving a whole new meaning to casting a wide net… or should we say, inter-net?
At Florida Home Photo, we help agents elevate their listings and brand with high-quality real estate photography, real estate videography, and custom content strategies. Our team has photographed over 1,700 properties and filmed more than 500 videos in just the first few months of 2025. Why? Because the numbers speak for themselves—properties with drone videography sell 68% faster, and listings that include video generate 157% more organic traffic than those without. If you’re ready to stand out, build trust, and reach the modern buyer, we’re here to help. Let’s take your marketing to the next level—with visuals that move people.
